Not too much being said by Tourism Ireland in terms of real Guidance on...

We think they should focus on protecting Ireland’s Tourism ‘Characters’ - Like your woman in the photo standing outside a cave.
Why is Green the new Black?

What happened to Celebrating the Green?

“Wait Mary, I have another great idea, we could market the 12th of July in Belfast to tourists in a similar way…....
"They look like they have a few quid and could afford to visit Ireland"

Will it be ‘Fill your heart” or “Empty your wallet” with Ireland ?

Tourism Ireland launched details of its new three-year strategy for 2020-2022 this week and its marketing plans to promote the Island of...
Controversy forces a change for owners of Joe.ie - Image Credit AIB Bank

Controversy forces a change for owners of Joe.ie

MAXIMUM MEDIA FOUNDER Niall McGarry has stepped down from all executive responsibilities of its Irish businesses. No doubt this will be very embarrassing for...
How not to take a bite out of your brand

€7,500 For a burger and fries* – How not to take a bite out...

How not to take a bite out of your brand - If ya ever needed to remind your staff that their actions...
The family which owned Wrightbus have denied they acted unreasonably during attempts to sell the business.

Wrightbus Brand Management – Not in Service

The family which owned Wrightbus have denied they acted unreasonably during attempts to sell the business.
Only on the Island of Ireland would selling a bag of Tayto crisps land ya in court.

Only on the Island of Ireland would selling a bag of Tayto crisps land...

Only on the Island of Ireland would selling a bag of Tayto crisps land ya in court.
Burger King will no longer give away plastic toys with children's meals, amid pressure to reduce plastic waste.

Decommissioned Burger King plastic toys to be taken out of use

It's all over the media today that Burger King will no longer give away plastic marketing toys with children's meals, amid pressure...
Ireland West Airport announce new marketing partnership with Connacht Rugby.

Ireland West Airport announce new marketing partnership with Connacht Rugby

The strategic partnership will see strong brand collaboration between the two organisations and will strengthen the experience of visitors to Ireland West Airport and...
Northern Ireland Cars will have to be branded GB logo when driving down south – Good luck with that.

Northern Ireland Cars will have to be branded with GB logo when driving down...

Reports in the media suggest Northern Ireland (UK) registered cars will need to display a GB sticker in the Republic of Ireland...

Latest article

Catering Jobs at risk within Aer Lingus

Iconic Brands In Ireland

Ireland, with its rich history and thriving economy, is home to several iconic brands that have not only made a significant impact...

Marketing in Ireland

Marketing in Ireland is a dynamic and evolving landscape that reflects the country's economic growth and increasing globalization. With a strong emphasis...
NFL Matches In Ireland

NFL Steelers awarded marketing rights in Ireland

The NFL is expanding its international market to Ireland. NFL Games played in other countries is an extremely popular and profitable venture...