Sligo Stories Set To Power New Tourism Campaign for County Sligo
Sligo Tourism, the agency tasked with promoting County Sligo to national and international markets, is embarking on an ambitious year-long digital marketing campaign, with social media and creativity powering the entire initiative.
Using the hashtag #SligoStories, locals and visitors to County Sligo are encouraged to share their favourite story from the county over the next twelve months. From sunrise to sunset, whether it is hiking up Knocknarea, biking around Sligo town, SUPping on Lough Gill, surf lessons in Strandhill, picnics on the beach in Enniscrone, dinner with friends in Sligo’s award-winning restaurants, guided walks and trails, horse riding across beaches; Sligo’s stunning landscape and people is surely set to inspire each and every story.
The key objectives of the 2019-2020 marketing campaign will focus on growing the number and spend of overseas visitors to the region, especially those visiting from Europe. Another objective is to extend the length of stays by visitors to the region and encouraging families to stay for week-long periods.