Tourism Minister Catherine Martin leads drive to restart overseas tourism in 2022

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Niall Gibbons, Chief Executive of Tourism Ireland; Tourism Minister Catherine Martin; and Christopher Brooke, Vice-Chairman of Tourism Ireland, at World Travel Market in London.
Niall Gibbons, Chief Executive of Tourism Ireland; Tourism Minister Catherine Martin; and Christopher Brooke, Vice-Chairman of Tourism Ireland, at World Travel Market in London.

Tourism Minister Catherine Martin joins Tourism Ireland and 40 tourism businesses from the island of Ireland at World Travel Market (WTM) in London today. 

WTM typically heralds the beginning of Ireland’s promotional drive overseas for the year ahead. As we restart travel from overseas, Ireland’s presence at World Travel Market is more important than ever this year. Every destination across the globe has experienced the impact of COVID-19 and is now seeking its share of the recovery.

Tourism Ireland’s aim, therefore, is to stand out from the crowd and to capture the attention of the global media and travel professionals in attendance.

This year, WTM is a hybrid event – with the live event taking place over three days this week, on 1-3 November, and the virtual meetings taking place on 8-9 November. In all, some 77 tourism companies from the island of Ireland will engage in important meetings with international tour operators – to negotiate and exchange vital contracts for 2022.

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