Eir has launched a newly revamped TV service, which will see content provided over Apple TV 4K set top boxes.
The new offering will combine dozens of live TV channels, with on-demand content from Apple TV+ and a range of other apps, including RTE Player, Netflix and Now TV.
Eir’s decision to partner with Apple for the venture is a first for the Irish TV market and is driven by its desire to gear the product up for a future based around on-demand consumption, according to Susan Brady, Managing Director of Marketing at the company.
Existing users will be charged €14.99 a month for the first six months, rising to €19.99 after that, based on a 12-month contract.
The deal will include over 50 live TV channels as well as the new Eir Sports pack comprised of Eir Sports, Virgin Media Sports and other free sports channels.
Eircom Limited, trading as eir, is a fixed, mobile and broadband telecommunications company in Ireland, and a former state-owned monopoly, which is currently incorporated in Jersey. It is the largest telecommunications operator in the Republic, with a division to service the business and corporate telecom markets in Northern Ireland and Britain. As Bord Telecom Éireann, the company was state-owned until 1999, when it was floated on the Irish and New York Stock Exchanges.