84% of Irish mobile phone users now have a smartphone

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84% of Irish mobile phone users now have a smartphone
84% of Irish mobile phone users now have a smartphone

If ever you needed more reason to review your mobile marketing strategy then now is the time.

ComReg has complied new research that shows that 84% of the population in Ireland owns a smartphone, with two thirds of these using Google’s Android operating system, while the remainder are using Apple’s iOS.

The survey also reveals that half of Irish consumers are bill pay customers, with an average monthly spend of €42, including the cost of their handset. Pre-pay customers are spending €21 a month on average. 

Irish consumers are spending more time online compared to 2017, with accessing social media being the most common online activity, whilst Samsung Galaxy and Apple’s iPhone handset are the most popular amongst consumers with younger consumers opting to replace their handsets more frequently than older consumers.