Mediahuis Ireland the new brand for Independent News and Media

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Confirmed Irish Media reports are stating that Independent News and Media is to rebrand to Mediahuis Ireland from mid-May.

The new brand identity comes two years after Belgian media group Mediahuis said it would buy INM. The deal, which cost Mediahuis €145.6 million, was approved by competition authorities and INM shareholders in June of that year.

The company employs 750 people across the Island of Ireland – where it owns the Irish Independent, Sunday Independent, Belfast Telegraph, the Herald, the Sunday World and several local titles. They have also been busy source new Journalists for some of their main titles.

The parent group saw its turnover rise to €990.5 million in 2020 as visitors to its news sites and apps increased. The news media group said Ireland now contributes 18% of its revenue.

Interestingly Mediahuis indicating that it had amassed 32,500 subscribers in its first year of digital subscription products for Independent.ie