Reports in Irish Media suggest WPP is planning to announce the sale of a majority stake in its Kantar market-research business to Bain Capital.
WPP in response has said:
“WPP notes the recent press speculation and confirms that, as part of the previously announced process for the sale of a majority of Kantar, WPP has entered into exclusive discussions with Bain Capital for the sale of a majority shareholding in Kantar, with a headline enterprise value (for 100%) of c.$4bn.”
“Bain Capital’s proposal is subject to negotiation. There is no certainty that these discussions will result in a transaction involving Kantar.”
Kantar operate across the Island of Ireland – providing continuous monitoring, advanced analytics and tailored solutions,
