Response to press speculation: Kantar

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WPP planning sale of stake in market research business Kantar
WPP planning sale of stake in market research business Kantar

Reports in Irish Media suggest WPP is planning to announce the sale of a majority stake in its Kantar market-research business to Bain Capital.

WPP in response has said:

“WPP notes the recent press speculation and confirms that, as part of the previously announced process for the sale of a majority of Kantar, WPP has entered into exclusive discussions with Bain Capital for the sale of a majority shareholding in Kantar, with a headline enterprise value (for 100%) of c.$4bn.”

“Bain Capital’s proposal is subject to negotiation. There is no certainty that these discussions will result in a transaction involving Kantar.”

Kantar operate across the Island of Ireland – providing continuous monitoring, advanced analytics and tailored solutions,

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